When we started making content, we had no direction. We had nobody to mentor us, no contacts with big creators, no group chat of people a few steps ahead who'd tell us what actually works. We just started posting and figured it out as we went, the way most small creators do.
Somewhere in that figuring-it-out phase, the comments started piling up faster than we could reply, so we went looking for an automation tool. We found a few. None of them were built for where we actually were in our careers. The pricing assumed you already had an audience worth monetizing. The features assumed you had a team, or at least a budget. We didn't have either. We had two phones, a shared Google Drive, and a page we were still trying to grow.
Then one night, a reel took off. It crossed 500 comments before we knew what was happening — the kind of moment every small creator waits for. And in the middle of that same night, the automation tool we were using hit its free-plan limit. Just like that, mid-viral-moment, we were stuck. We had to quickly sign up for another tool and set everything up again, all while the one night we should have just been enjoying slipped by.
That night stuck with us for a reason that had nothing to do with automation. It made us realize something bigger: small creators don't just lack tools. We lack people. There was no one to ask "is this normal?", no community of creators figuring out the same things we were, nobody in our shoes. Just us, and a lot of guessing.
Abhishek is a developer. I'm a designer. So we did the thing people like us do when something bothers us enough — we started researching. We wanted to understand how these automation tools actually worked, because the pricing never made sense to us. And that's when we found out something that changed everything: Meta doesn't charge for this. The API these tools are built on is free to use. Every automation tool charging small creators hundreds of rupees a month was buil on something that cost them nothing.
At first, we just wanted to build something for ourselves — a way to automate our own page without paying for features we didn't need, and without getting cut off the next time one of our reels took off. But the more we sat with it, the more obvious it became. If this could be free for us, it could be free for anyone. Especially for the people who need it most: creators right at the start, trying to get their first real boost.
That's exactly how Triggerfy was born.
Once we stepped back, we saw our actual problem clearly, and it had two parts. One, there was no community for small creators like us — no place to belong while we were still figuring things out. Two, the tools available to us were expensive and loaded with features we didn't need, when the thing underneath them cost nothing at all.
Triggerfy is our answer to both.
The automation is the part that saves you from that same kind of stress — free to start, built without extra features you don't need. The part we're proudest of is Creator Circle, because it solves the problem that actually kept us up that night. We're building a community of small creators, handpicked by us through an application form on our website. We're not looking for follower counts. We're looking for hard work and consistency — the only two things that should matter this early on.
Creators we select get our community support and our Pro plan for free. If you hit 10K followers, you graduate — that's a moment we celebrate together. If you don't get there in three months, your free plan simply expires, and you're welcome to apply again, or switch to a paid plan depending on your situation. No penalty, no judgment. Growth doesn't move at the same pace for everyone.
Abhishek and I are community-first people before we're anything else. That belief is the whole reason Triggerfy exists. We built the tool only for ourselves, while trying to solve the real problem: that growing alone is harder than it needs to be, and nobody should have to do it without a single person in their corner.
Our vision with Triggerfy isn't just to help creators automate their pages. It's to help people thrive — the way we wish someone had helped us.
If any of this sounds like your own story, we'd love to have you with us from the start. Join the waitlist, and if you think you belong in Creator Circle, apply — we'd genuinely love to read it.